It’s Chilly in Chicago
It’s supposed to be -21°F with the wind chill tonight, so I better get this first blog piece out before my brain completely switches to preservation mode. Every Chicago winter is cold and yet people...
View ArticleTo Track or Not To Track
I decided to tackle Chapter 2 first — “To Track or Not To Track” — the most controversial question when it comes to using eye tracking in our field. UX practitioners who have an opinion about eye...
View ArticleWhat Eye Tracking Can’t Do
As I’m finalizing Chapter 2 (whew!), I’m noticing that we are sometimes so focused on explaining to others what eye tracking can do, that we have a hard time verbalizing what it cannot do. I’m...
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Don’t Boo the Eyeballs
Writing about writing isn’t hard but the problem is that when you’re writing, you have no time to write about that. That’s my eloquent excuse for why I haven’t posted anything here in a while. I just...
View ArticleYou Are a *Real* Eye Tracking Researcher If…
A part of you dies every time you see a heatmap in place of proper data analysis. You have in fact asked an eye tracker manufacturer to remove the heatmap feature from their software. (They didn’t.)...
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The Most Precise (or Most Accurate?) Eye Tracker
To keep up with the developments in research and technology, I have a Google Alert set up for “eye tracking” OR “eyetracking” OR “eye-tracking.” The daily email comes to my Inbox at 11:30am, just in...
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Eye Tracking Without Eyes
“Participant-free eye tracking” has been around for a while but is still attracting quite a bit of attention. Websites such as EyeQuant, Feng-GUI, and Attention Wizard allow you to upload an image...
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The Truth About Webcam Eye Tracking
By now everyone has probably heard of webcam eye tracking. If you haven’t, it is exactly what it sounds like – detecting a person’s gaze location using a webcam instead of a “real” eye tracker with...
View ArticleJust in Time for the Holidays
So much has happened since my last blog post. I’ve moved from Chicago to San Francisco. I’ve done research on cheddar cheese, buttons, and fraud reporting. I’ve touched a human brain. I’ve petted an...
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